Ourshift Ourshift
Section 1 of 8
01 — Foundation

About the Business

Start with the essentials. This context shapes every decision made when building your site.

Business / Brand Name *
Tagline or Slogan — if you have one
What does the business do? * Be specific — what problem do you solve, who do you serve?
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Industry *
Primary Website Goal *
Who is your target audience? * Demographics, job roles, pain points, where they spend time online
3–5 Competitor or Inspirational Websites URLs of sites you love or that your competitors use — comma separated
02 — Structure

Pages & Navigation

Define the sitemap. Select every page the site needs and add any custom ones.

Which pages do you need? * Select all that apply
Any additional or custom pages? List any pages not covered above
Homepage Sections * Which sections should appear on the homepage?
Describe the ideal user journey What do you want a first-time visitor to do, feel, and ultimately convert on?
03 — Visual Identity

Design & Branding

Help define the visual language of the site. The more specific, the better the output.

Overall Visual Tone * Pick up to 3 that best describe the feel you want
Brand Colour Palette Pick your primary, secondary, and accent colours
Primary
Background
Accent
Muted

If you have exact hex codes, enter them below.

Hex Codes (if known) e.g. #1A1A2E, #FF6B6B, #F5F0E8
Theme Preference *
Do you have a logo? *
Typography Preferences Font names you love, or describe the feel: "elegant serif", "geometric sans", "handwritten"
Any design elements to avoid? Colours, styles, patterns, or vibes that are off-brand or disliked
04 — Content

Copy, Media & Content

Understanding what content exists helps us know how much to scaffold vs build from scratch.

Who is writing the copy? *
Do you have photography / imagery? *
Do you have video content?
Key messaging / value propositions Your top 3–5 messages — what absolutely must be communicated?
Primary Call-to-Action * The single most important action you want visitors to take
Secondary Call-to-Action A softer nudge for visitors not ready to convert yet
Social proof to highlight Client count, awards, years in business, notable clients, press mentions
05 — Features

Functionality & Integrations

Every feature selected adds to build time. Prioritise ruthlessly.

Core Features Needed * Select everything the site must have at launch
Third-Party Integrations Tools or platforms the website needs to connect with
Any other integrations or tools?
E-commerce details (if applicable) Only fill if you selected E-commerce above
06 — Technical

Tech Stack & Hosting

Don't worry if you're unsure — just share any preferences and we'll recommend the best fit.

Preferred Framework / Platform
Preferred Hosting / Deployment
CMS / Content Management
Domain Status
Domain URL (if known)
Performance & SEO Requirements Select all that apply
Existing codebase or repo? If there's existing code to work from or migrate
Technical constraints or notes Budget restrictions, must-avoid technologies, team knowledge, server limitations
07 — Voice & Details

Brand Voice & Contact Info

The finishing details that ensure consistency across every word and link on the site.

Brand Voice & Tone * Pick up to 4 adjectives that describe how your brand communicates
Words or phrases to avoid
Contact Email
Phone Number
Business Address (if displayed on site)
Social Media Profiles Paste full URLs for each active profile
08 — Final Details

Timeline, Scope & Goals

Almost there. These last questions help us plan the project and make sure nothing slips through the cracks.

Desired Launch Date *
Post-launch maintenance preference
Project Scope * Select the tier that best matches your project — click to choose
Starter
~£500
✓
  • Up to 5 pages
  • Mobile responsive
  • Contact form
  • Basic SEO setup
Standard
£1,000–£1,500
✓
  • Up to 8 pages
  • CMS (edit content yourself)
  • Light animations
  • SEO + sitemap
Growth
£2,000–£2,500
✓
  • Up to 15 pages
  • 2–4 integrations (CRM, booking, etc.)
  • Blog / news CMS
  • Custom scroll animations
Advanced
£3,000–£4,000
✓
  • Full custom design system
  • E-commerce or membership
  • Advanced interactions
  • Performance optimised
Premium
£4,000–£5,000
✓
  • Fully bespoke build
  • Multiple custom features
  • Full performance audit
  • Priority support post-launch
Not sure
Let's figure it out
✓
  • We'll assess your needs
  • Recommend the right fit
  • No pressure either way
How will you measure success? What does a win look like 3–6 months after launch?
Anything else we should know? Edge cases, non-negotiables, past website problems, or context that doesn't fit above
Your Name *
Your Email *

You're all done.

Your brief has been submitted. We'll be in touch shortly to get things moving.